Increased Trust and Credibility

GLSAs come with the option to earn a "Google Screened" badge, which adds a layer of trust for potential clients. To get this badge, you need to pass background checks and provide your real estate license and proof of insurance. This badge signals to clients that Google trusts you, which can go a long way in building your credibility.

Cost-Effectiveness with Pay-Per-Lead Model

GLSAs operate on a pay-per-lead model, meaning you only pay when someone contacts you through the ad. This is more cost-effective than traditional pay-per-click (PPC) ads, where you pay for every click, regardless of whether it turns into a lead. With GLSAs, you're spending your budget more efficiently, paying only for genuine leads.

Targeted Leads and Higher Conversion Rates

Because GLSAs are focused on local searches, the leads you get are more likely to be high-quality and relevant. These are people actively looking for real estate services in your area, which increases the chances of converting them into clients. This targeted approach leads to higher conversion rates compared to broader advertising methods.

How to Set Up Google Local Service Ads

Step 1: Check Eligibility

First, you'll need to check if you're eligible to use GLSAs. You can do this quickly on the Google Local Services Ads website.

Step 2: Create or Log into Your Google Account

If you don't already have a Google account, you'll need to create one. If you do, simply log in. This account will be your gateway to managing your GLSAs.

Step 3: Access Google Local Services

Navigate to the Google Local Services Ads website to start setting up your ads.

Step 4: Select Your Service Category

During the sign-up process, select "Realtor" as your service category. This ensures your ads are properly categorized and reach the right audience.

Step 5: Complete Business Verification

To qualify for GLSAs, you'll need to verify your business details, including your business name, location, service areas, and hours of operation. Double-check all information for accuracy.

Background Checks
Pass a rigorous background check that includes identity and criminal history checks.

Provide Real Estate License Information
Submit your professional real estate license information.

Provide Proof of Insurance
Provide proof of insurance to meet Google's requirements.

Step 6: Set Your Advertising Budget

Decide on a budget for your ads. Remember, you only pay for leads, so your budget will directly impact the number of leads you generate.

Step 7: Manage and Track Your Ad Performance

Once your ad is live, monitor its performance using the GLSA dashboard. Track metrics like the number of leads and impressions to gauge effectiveness.

Step 8: Respond Promptly to Leads

Quickly respond to any inquiries generated through your GLSAs. Prompt responses can significantly increase your conversion rates.